Basic of investing

Investing can be worthwhile not only for wealthy people. Whether with equities, funds or ETFs – you can achieve financial freedom even with small amounts. Investing for beginners? We’ll show you what options you have.

How does investing work?

Find out here how you can successfully enter the world of investing.

Learning to invest

Investing for beginners

Learn all the key basics about investing money.

Investing

What is an investment strategy?

We would like to show you which investment strategies are suitable for private investors and how you can find the right ones for you.

Investment strategy

What are funds and equities?

The main differences between equities and funds that investors should know – including those new to investing.

Fund vs. equities

Swisscanto ETFs

Get to know the four new ESGeneration SDG ETFs from Swisscanto.

Discover ETFs

Active and passive investing

We’ll show you the different investment styles and explain the advantages and disadvantages of both active and passive funds.

Active vs. passive

What is sustainable investing?

In addition to the traditional investment criteria of return, risk and liquidity, sustainable investing also takes into account factors such as the environment, social matters and governance (ESG).

Investing sustainably

What does diversify mean?

Diversification can be an essential success factor for investors. Find out here what makes a portfolio diversified and how you can easily invest in a diversified way.

Diversification