New look for Swisscanto and a new brand identity

• Swisscanto is showing its colours and presenting itself in uniform blue with a fresh green accent in its logo from the start of September.
• The new-look Swisscanto product brand will accompany the Zürcher Kantonalbank umbrella brand. Both brands will therefore benefit even more from each other's appeal.
• Swisscanto's range of products and services will remain unchanged.

Zurich, 2 September 2024 – Zürcher Kantonalbank is begining its next promising chapter with a new brand image of its product brand Swisscanto. Swisscanto will appear in a uniform blue from the start of September. The green i-dot in the logo stands for long-standing expertise in sustainability.

In the home market, the logo will be supplemented by the endorsement "managed by Zürcher Kantonalbank". In foreign business, it will be "a brand of Zürcher Kantonalbank".

The changeover will take place in stages through to mid-2025.  With the new brand identity, Swisscanto is moving visually under the brand umbrella of Zürcher Kantonalbank. This way, they can mutually benefit from their combined appeal.

Commenting on the new look, Iwan Deplazes, Head of Asset Management at Zürcher Kantonalbank, said: "As well as impressive performance and excellent customer contacts, we need a brand image with an edge. That's why we're now showing our colours and presenting ourselves in a new all-blue look, with a fresh green accent in the logo."

However, what will not be changing with the Swisscanto brand makeover is the general range of products and services. The Swisscanto logo will also continue to stand for a clear commitment to the home location with Zürcher Kantonalbank's Asset Management keeping its operations 100% in Switzerland.